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Is an independent Spanish-language newspaper which serves Houston area and others cities in Texas. Its goal is to inform the area's Hispanic community as well as other community groups about shopping, services and social events. Hispanic
Newspaper, Inc. Our
desire is to make our mark through the written
word Click below for Growth of the Hispanic Population El
dato ha circulado por doquier: la comunidad
hispana Es una población similar a la de Argentina. Y su poder de compra, que ronda los 600.000 millones de dólares, supera ampliamente al de este país para rivalizar con el de México y Brasil, las dos economías más grandes de Amé-rica Latina. En parte, esta riqueza refleja simplemente el aumento en el número de hispanos. En parte, refleja el éxito de ejecutivos como Héctor de J. Ruiz y Carlos Gutiérrez, que han llegado a la cúspide del mundo corporativo para convertirse en "CEOs" de gigantes como AMD y Kellogg. Pero en gran parte, es el reflejo de una creciente comunidad de emprendedores, que a fuerza de ideas, de entu-siasmo y de trabajo ha salido a crear su propio "sueño americano". Si el crecimiento de la comunidad hispana es veloz, palidece frente al ritmo de sus emprendedores. Por dar un ejemplo, la Dirección de la Pequeña Empresa (conducida por un hispano, Héctor Barreto) calcula que este año sus préstamos a emprendedores de origen latino crecerán cer-ca del 45 por ciento. ¿Quiénes son, entonces, los emprendedores hispanos? Van desde Carlos Cisneros, que se abrió de uno de los grupos empresariales más poderosos de América Latina para formar su propia firma, hasta Carmen Bermúdez, que se crió recogiendo café en Costa Rica por dos dólares al día y hoy maneja más de 250 millones de dólares como pro-pietaria de Mission Management and Trust. Algunos, recién llegados, apenas hablan algunas palabras de inglés. Otros, hispanos por herencia pero nacidos y criados en Estados Unidos, nunca hablaron español. Esta es sólo una muestra, tan diversa como el grupo que representa. Con imperios millonarios y proyectos que apenas comienzan, con hombres y mujeres, con jóvenes que empiezan a soñar y ejecutivos curtidos que tras décadas de trabajar para otros se aventuran a tentar su propia suerte. Pero con todas sus diferencias, los une el tesón, la confianza en que saldrán adelante. Y marcando, probablemente, el camino para los que vendrán detrás. HISPANIC PURCHASING POWER Estimates
show that 2002 the Hispanic • EXPENDITURES BY HISPANIC CONSUMERS With
an estimated purchasing power reaching $600 billion
annually, • The rapid rate of growth of the Hispanic Population Has made Hispanic consumer spending an integral part of the economy although their spending habits differ from the average U.S. consumer. Data from the 2000 Consumer Expenditure Survey released by the U.S. Bureau of Labor Statistics shows that Hispanics spend more annually than the average consumer on food, apparel and services. |
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- Was founded on June 2000 by News sources Services, AP, Reuters, EFE... Frequency Distribution • GOAL |
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Published weekly and distributed at pick up points throughout the Greater Houston Area. Readership: 3.5 per copy. "PRENSA
HISPANA" Hispanic Newspaper DEADLINES PAYMENT
POLICY ADVERTISING TERMS & CONDITIONS 1. Advertisers who cancel contracts prior to fulfilling them will be liable to pay the difference between single insertion rate and discount rate. Payment for contract advertising must remain current, or contract can be defaulted by publisher. 2. Position cannot be guaranteed without premium charge of 25% However, every effort will be made to comply with reasonable position requests. 3. Ad proofs cannot be guaranteed by publisher but if absolutely necessary every effort will be made to provide them. For ad proofs, copy must be furnished at least one week in advance of the regular deadline. 4. Liability for errors in advertising shall in on event exceed the cost of the space occupied by the error. Credit for errors is allowed on first insertion only. 5. The advertiser assumes liability for total content of his advertisement. 6. Advertisers are expected to provide copy as per agreement. If advertiser fails to furnish copy for space ordered at the time of advertising deadline, the publisher reserves the right to create an institutional ad and bill the advertiser for the space ordered. 7. Publisher is not responsible for orders, corrections or cancellations given over the phone or verbally. Written confirmation must be received before the deadline. 8. Rates are subject to change without prior notice. Rates written in a frequency contract are guaranteed for the length of the contract. A signed contract is required to earn discount rates. 9. Until credit is established and approved, advertisers shall pay in full for space ordered at the time of the order. 10. Payment for advertising accepted on credit
is due by the 10th of the month following the date
of publication. A service charge of 3% per month
will be added to bills after they are delinquent 30
days. Accounts over 60 days overdue will result in
cash in advertising.
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FOR RATES & MECHANICALS CALL NATIONAL ACCOUNTS pr@hispanicnewspaper.com |